The Earplugs Files – News from Snorestore

We’ve recently updated our website review system to include those posted on Trustpilot. Trustpilot is an independent website which collates reviews from hundreds of thousands of people all over the world. The gold stars (or otherwise) show up in Google searches so new customers can see at a glance how we are doing.

The way it works is this: you place an order, and about a week later, you get an automatically-generated email from Trustpilot asking you to review your experience with Snorestore. Trustpilot doesn’t hang onto your personal information, and you won’t be spammed. The system is set up so that only verified customers can place reviews – we feel this is the fairest way as it means only people who have genuine experience of what we do here at Snorestore can express their opinions. It also stops dishonest people who might have a different reason entirely for posting a negative review, from getting access to the review system.

Snorestore staff can’t alter reviews – what you write will be seen on the Trustpilot site almost as soon as you hit Send. We can comment, and we do this occasionally, but mostly, we feel that what our customers write about us is more important than anything we could say.

It’s more the service you receive from Snorestore which is important to Trustpilot, so if you want to review a particular product, feel free to add your comments on the individual Snorestore product pages as before.

So, how are we doing? Erm. Pretty well it would seem. Which is not to say we’re resting on our laurels. We can always do better. Click on the badge below to see what real people are saying about us right now.

Back to back emails in our inbox this morning;

——– Original Message ——–
Subject: Feedback
Date: Thu, 3 Nov 2011 09:29:21 -0000
From: abc@ukabc.co
To: Snorestore

I can only echo the other endorsements on your web site. Spectacular service – ordered at lunchtime, delivered following day – suggest you should take over the running of Royal Mail!!  Thank you.

= = =

Followed by:

——– Original Message ——–
Date: Thu, 3 Nov 2011 10:53:52 +0000 (GMT)
From: xyz@xyz.co
To: Snorestore

Order Number: SNO123456
Order Date: 2 November 2011 14:47 GMT
Shipping: First Class
As the postage for my order is First Class I would expect to have been emailed
to advise that my order has been despatched

Would you please advise me when you intend to despatch If you cannot do this please
arrange cancellation so that I can order elsewhere

= = =

Now, which of those two emails would *you* prefer to receive?

We received this:

“Well, you certainly know how to lose customers! I am an expat so I must be dishonest! You remind me why I never want to live in the UK again.”

We thought about replying:

“Dear Ms Dog-Barker,

We feel we should advise you that your email address may have been hacked, as it is being used to send emails which are a bit rubbish.

Yours, with increasing respect,

Glyn Jones (rtd.) “

But we didn’t. Because we are RESPONSIBLE and HONEST and we LOVE our CUSTOMERS.

Dear 1and1

It would be lovely if you’d apologise to everyone, including Snorestore’s customers, for the two-hour breakdown which took hundreds of thousands of websites offline today.

But I guess that’s too much to ask from a big company? You could learn some good lessons from us.

Best,

Snorestore

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Sexist Earplugs from Snorestore

We had someone call us today (020 8861 3149) who wanted advice on which type of earplug would be best for them.

This is always a tricky one for us at Snorestore, as, with the best will in the world, we don’t know without seeing the person in situ what the noise level is they’re being exposed to, how sensitive they are to noise, or how big (or small) their ear canals are.

Undaunted, we will do our level best to come up with a solution. Makes sense, huh? We’re a business after all.

Today Fred suggested to our caller that a Women’s Sample Pack would be the best place for her to start her quest for a suitable earplug to drown out the noise of her partner’s snores. Her response? “Earplugs for wimmin? That’s soooo sexist!”

*snort*

If it’s sexist to say that most men are stronger than most women, most men are taller than most women, most men weigh more than most women, then yes, dear caller, it’s absolutely sexist to have a sample pack of earplugs designed for women, by women. Because like it or not, most women have smaller and shorter ear canals than men. And not surprisingly, the Women’s Sample Earplugs Pack is the first port of call for any woman coming to the Snorestore website who’s fed up with her noisy partner depriving her of her sleep.

Sexist, my arras.