We’ve lost count of the number of incarnations of the Snorestore website. We can’t even really remember what it looked like right at the beginning. But thanks to the internet way back machine, we’ve got a rough idea. This is what our home page was like in 2001, the year of Snorestore’s launch (click for a larger image):
Yes, it was basic, and yes it was hand-built using a teach-yourself HTML book. But yes, it did the trick. We started getting orders straight away, even though we could only accept cheques to start with. It wasn’t until December 2001 that we were able to take payments online.
Anyway that’s all by the by, what we really want to talk about, is what Snorestore is like now, ten years on from those cringe-tastic early days.
For reason which are a bit obvious, we didn’t mark Snorestore’s ten year anniversary publicly in September. There was other more important stuff going on.
Instead, we got together with Lee Hackett, one of the best web designers in the business and between us came up with a brand spanking new sharp-as-a-button design which is so fit for purpose it aches with cool and useability:
All the earplugs you know and love are still there, but we reckon we’ve made it easier to find them. There’s less duplication and the pages are clean and bright and – we hope – enticing.
We had what we call a soft launch last weekend. We didn’t go mad telling the world that Snorestore has changed because, well, what if we’d got it horrendously wrong?
We did send out a discount code to our newsletter subscribers though. And so far, the reaction to our new shopfront has been overwhelmingly positive. In fact, we haven’t had a single negative comment. We’re thrilled.
Anyway, here’s to the next ten years. And thanks for the last ten. It’s been great. Cheers.