Snorestore is fast approaching its ninth birthday. Yes, nine years since we launched www.snorestore.co.uk with one product and a basic online shopping cart. Back then, you could only pay by cheque, although it only took us until the end of 2001 to be up and running with a fully secure online payment facility.

We’re justifiably proud of our achievements, but we’re far from being laurel resters: Snorestore has been constantly revised, reconfigured, reinvigorated and refined over the last decade. This year, for example, we’ve added more than a dozen new products and have totally redesigned the website so you have an even better choice of earplugs and it’s easier to find what you want.

We’ve also launched this blog, and have a busy Twitter feed which keeps you up to date with Snorestore’s latest product and discount news.

Talking of blogs, you’ll notice there are comments after some of the posts here. We love to hear from you and as you know, we are very open to feedback and criticism*. How else would we learn what you want, what you don’t want, and what we can do better?

What you don’t see here, though, are the comments we filter out before publication.

The filtered comments are spam. Some spam is from bots, which is only to be expected. The rest of it comes from a single source. It would appear that sadly (for them) there are people out there who are jealous of Snorestore’s success.

This source has issues. It goes by many different (made-up) names and email addresses. Perhaps it doesn’t actually know who it really is from one day to the next. Sometimes it’s even brave enough actually to call us up and ask dumbo questions.

We know who it is/they are. And, if you’ll forgive the borrowing of a classic Private Eye phrase, they’re pisspoor at what they do. They are instantly recognisable. Their common turn of phrase and writing style doesn’t need an expert to analyse. Their repeated coded references take a nano second to crack.

Over the years, they’ve plagiarised our words and our phraseology (dontcha just love the Wayback Machine?) They’ve used our trademark to try to hoodwink Snorestore’s customers and they continue to try to get their comments on this blog, and elsewhere.

Are we fussed? Are we heck as like! No, like the Peter Rabbit of the title, they’re an irritating little fly buzzing around our ears. We flick them and we flap them and then they fly away. Tee hee.

PS Whilst Snorestore’s employees boast 2 Latin O levels and 2 Latin GCSEs amongst them, the title of this blog post is made up. Please don’t hold it against us!

* every product on the Snorestore website has a “customer review” facility.