Reviewing the reviewers

trustpilot_logoA quick post prompted by an email to Snorestore HQ today.

We’re proud to have some of the best reviews for customer service anywhere on the internet. A lot of our customers write to us directly telling us how pleased they are, many others write product reviews, others still respond to Trustpilot’s invitation to write a review to be published on the TP website.

No-one forces anyone to do this, it’s all voluntary. Which is why this in our inbox is so baffling:

“I’d love to give you a review and think you are excellent but find Trustpilot’s “write a catchy review title to get noticed” and “write as if you’re speaking to a friend” guidance so profoundly irritating I can’t.”

Quick reponse: don’t write one then! And don’t email us expressing your profound irritation!

A post on post

Royal Mail price risesOur annual moan at Royal Mail follows with a mild sorry to regular readers who’ve been here before.

Royal Mail have put up their stamp prices, just 11 months after the last increase. They now charge £3.00 for a small first class parcel (e.g ten pairs of DreamGirl earplugs), or £2.60 Second Class. It’s a lot, we’re sure you’ll agree.

Once again, Snorestore has been forced to get creative and try to minimise the impact to you.

However, the miserable facts are these: we can’t absorb all the increase and have passed on some of it to you.

Better news: while Royal Mail have whacked their charges up by as much as 17.5% for small parcels and 7.5% for large letters, we’ve kept our price rises to around 5%. Next Working Day delivery costs the same as Royal Mail.

Even better news: we’ve reduced some postal charges by 20%, better to reflect the actual cost. So for example, the cost of posting a ten pair pack of LaserLite earplugs first class used to be £1.25. We’ve brought it down to £1. And of course, if you opt for second class, most items with a value of up to £14.95 have no delivery charges added at all.

Better news still: we’ve extended the cut-off time for dispatching orders the same day from 2pm to 3pm. Order by 3pm and you could still have your earplugs the next morning (if Royal Mail pull their fingers out that is).

One other point: until 2nd April any items posted with a value of up to £46 were automatically covered by Royal Mail’s insurance if they were lost or damaged in transit. Royal Mail have arbitrarily reduced this cover to just £20. Pathetic. As a result, if you order earplugs etc worth more than twenty quid, we could decide to send them to you in two or more packets.

Confused? Email us or see the Shipping page on the Snorestore website.

Just a smidge emotional after reading this awesome email. Thank you, lovely customer :-)

“I would just like to give you some feedback about your service. My order arrived this morning, thank you.
However…I feel that you have made a mistake – surely you should have charged more for such prompt despatch, great packaging and fast postage!!
Keep up the good work and let me know if you are considering branching out into any other online retailing as I would be sure to shop with you.
Best regards -  a very satisfied customer.”

“A new generation of earplugs”

A bold claim, that. After all, aren’t earplugs the same the world over? Just things you stick in your ear to keep the noise out?

Well not according to the latest earplugs manufacturer to join the Snorestore stable.

auritech-logoAuritech, from the Netherlands, has been making custom fit hearing protectors for over 20 years, for the army, police, the emergency services, for musicians and pyrotechnicians*.

Their expertise has led them to develop a new range of one-size-fits-all earplugs, eliminating the need for a trip to the audiologist’s. The earplugs are made using the same professional ceramic filters, meaning you get comfort, fit and you don’t feel all bunged up in the ear department.

You can find Auritech earplugs for sleeping, music, biking and shooting/loud bangs* on the Snorestore website right now, along with a kit for keeping your earplugs in tip-top condition.

Here’s a direct link: Auritech earplugs at Snorestore

Born yesterday? Er, no.

Two email queries in the in-tray just now:

Name: [withheld]
Email Address: [withheld]@hotmail.com
Message: Hello; I ordered the women’s earplug selection for a total of £16.40 on 30th May 2012 and never received them. Please let me know when you plan to resend as I ordered them over 8 months ago and have now moved!

And:

Name: [withheld]
Email Address: [withheld]@hotmail.com
Message: Hi I have had £4.82 (30:01:2013) taken out of my account for earplugs that I have not received. I had an email from you saying that the order had been cancelled as I had to pay by pay pal not by debit card, I was told in email that the £4.82 would be refunded but has not.
I have now noticed that another £16.00 has been taken from my account. Which seems to be for charges and commission this money was taken 11:02:2013.
I would like this money returned back into my account ASAP Total amount to be refunded £20.82.

Naturally we would be terribly apologetic if these two women had ordered and hadn’t received their goods, or had had money taken from their accounts. It’s not the kind of mistake any business likes to make.

However, our finely-tuned noses and spring-loaded brain cells are wise to such emails and something doesn’t ring true.

Notice how both women are very careful to spell out exactly how much money they think they’re owed. Notice, too, how they give precise dates on which the transactions occurred. Lots of similarities between the two emails.

But where are the order numbers? The transaction references from PayPal? What about the email we’re supposed to have sent cancelling the order and offering a refund? How on earth could we take money from someone’s account when we have no access to anyone’s PayPal or credit cards? Why did the first person leave it 8 months to inform us her order hadn’t arrived? Why does she refer to moving house – as if that’s at all relevant?

They both use untraceable hotmail accounts. Careful searching on Google suggests that one of them appears to have an unused Twitter account and that the other may (or may not) reside in Albania and be active on Skype. We don’t like to speculate what she does on it.

It was important that we checked our files, as we’d hate to have overlooked something. Fortunately our record-keeping is second to none. In fact our accountant is in awe of our ability to keep our books straight. So it was a matter of seconds before we were able to determine for certain (as we already guessed) that neither of them has ever ordered from Snorestore. Not with those names, not with those email addresses. Not on those dates. Not with those amounts. In fact, they’re invisible as far as Snorestore is concerned.

There are three possibilities:

1) they ordered from a different online earplugs store entirely and have got confused;
2) we’ve made a massive mistake and the arrival of those emails back to back is coincidence;
3) well why don’t you make up your own minds? We’re pretty sure we know what’s going on.

We have of course emailed both women and asked for further details – order numbers, transactions references, copies of emails, their addresses. Unsurprisingly, neither of them has replied. If they do, we’ll amend this post accordingly. If they don’t, we’ll amend the post anyway and include their names and email addresses. Just in case they try the same thing on you.